By Niranjn,( First winner of our writing competition)
Almost 60% of the world’s population is present on the internet. In today’s world, we pay our bills online, book tickets online, watch movies and even learn online.
Today, an average internet user spends about a whopping 7 hours on the internet, scrolling through social media, emails, and websites. We are not very far from spending every waking hour on our electronic devices soon and that has all been possible due to the internet’s meteoric rise.
The internet’s rise has greatly empowered one industry- Digital Marketing. The increase in the number of people buying smartphones and computers has essentially increased the number of people on the internet. And as the numbers keep expanding, digital marketing spreads its wings far and wide. Let us try to understand why digital marketing has become an unstoppable force and how it can benefit you.
What is Digital Marketing?
The marketing of products or services through different digital channels such as search engines (Google, Yahoo, Bing, etc.), social media (Facebook, YouTube, Instagram, etc), email, and mobile applications refers to digital marketing. Anyone who uses these channels to connect with current or potential consumers is known as a digital marketer.
In today’s world, the amount of time spent by people on the internet empowers digital marketers to create strategies to influence consumer behavior. The right strategy makes the audience “purchase” the product or service.
Why is it so relevant in today’s world?
The Digital 2020 report by Hoot Suite and We are social reveals that the average internet user spends more than a quarter of their life online. This number will only increase in the future. So, if these many people are spending this much of their time online, one can imagine the potential of digital marketing today. Every brand, business, or even individual wants a piece of the digital population.
Everyone is trying to grab the attention of these users and build a connection with them. Compared to traditional marketing channels such as TV and newspapers, brands realize that digital marketing offers them control over their reach. Using the correct strategy, they can connect to the right person using, say an email and spend far less money compared to a TV advertisement. As a result, brands and businesses are constantly looking for digital marketers.
Why should you aim for a career in digital marketing?
So, that brings us to an important question. Why should you think of a career in digital marketing?
In today’s world where other industries are growing at a snail’s pace, anywhere from 5 to 10%, digital marketing is way ahead of the curve. According to a report on digital advertising by Dents Aegis Network, the Indian digital advertising industry alone is going to grow annually at a rate of 32%.
Due to the lack of substantial growth in other industries, joblessness among educated individuals is rising sharply. On the other hand, the growing demand for digital marketing services has opened up lots of opportunities.
Now is a great time to be a part of the digital revolution!
You may still have doubts about whether digital marketing will be a good career for you. So, let’s address that, shall we?
The first thing that you need to understand is that digital marketing is for everyone. Yes, you heard it right!
If you are a creative person who loves to write and want to take your writing to the masses, you can use digital marketing to promote your blog. Or if you love engaging with recent trends and love everything related to social media, become a social media manager! If you want to be a jack of all trades and manage different digital channels, like ads, SEO, Email, and social media, become a digital marketing manager in a company. If you want, you can even become an entrepreneur or a social media influencer! Digital marketing offers endless possibilities.
And the best part- it is so easy to learn and practice. A digital marketer simply needs a passion for marketing and a little bit of creativity. No degrees are required.
The second thing that you need to know is that digital marketing is here for the long haul and is not going anywhere. Instead, its importance will only increase as more people get connected to the internet. You’ll be in safe hands if you choose digital marketing as your career.
According to Jeff Bezos, “It’s hard to find things that won’t sell online.”
And that is why it’s very easy to start a career in digital marketing. 🙂
So, don’t wait and watch, because now is the best time to be a part of the digital revolution. If you have the necessary passion, creativity, and zeal, leap into the digital world!
So, Digital marketing is the pulse of business nowadays.
Because they give the best results. But not only this we want to write content which customers believe and buy the product the content writer of the product is important his/her role is the important role in the market
REVIEWS AND FEEDBACKS
And most imp that revies of the product and feedback because any customer to buy a product they will see the reviews and feedback in this my suggestion is to start the channel of your own in YouTube and you open the unboxing and reviews and promote that channel. and website reviews and feedback
SOCIAL MEDIA PLATFORMS OR DIGITAL MEDIA
These days social media platforms are most important to the enticement and business both because most of the people spend on social media so pls target the customers on social media like Twitter, Facebook, and Instagram, etc………………. daily one social media app will introduce to the world so we want to focus which type of the media we will give ads
TV ADS OR TRADITIONAL ADS
In the olden days there are no social media so all companies are focused on tv ads nowadays are also going but not better than social media because except for children all the people are on social media
But also, tv ads give the best results.
Thank you
Niranjan