Affordable Monthly Subscription Allows Film Enthusiasts to Watch up to 10 Movies per Month
In a significant move aimed at reinvigorating the film industry and encouraging more people to visit theaters, leading cinema chains PVR and INOX have introduced a groundbreaking initiative known as ‘PVR INOX Passport.’
Affordable Cinema Subscription
Starting from October 16, movie buffs can subscribe to ‘PVR INOX Passport’ for just Rs. 699 per month. This subscription allows cinema-goers to enjoy up to 10 movies every month, from Monday to Thursday. It’s an attractive offer that encompasses a broad selection of movies, with the exception of premium formats such as IMAX, Gold, LUXE, and Director’s Cut.
We are now on WhatsApp click here to join !
Understanding Audience Needs
Gautam Dutta, co-CEO of PVR INOX, revealed that this innovative initiative was developed by closely engaging with the audience and understanding their movie-watching habits. Many movie lovers express their deep affection for the cinematic experience but sometimes hesitate due to cost concerns.
Dutta noted, “There is a sentiment; the consumers are saying that we love the movie experience and we love to come out to a cinema. But we can’t get it all. We keep slotting what are the event films and what are the movies that can be consumed on TV, iPad, and mobile.”
He emphasized that certain blockbuster films are best enjoyed on the big screen, while audiences are willing to wait for others. The challenge is making frequent cinema visits more affordable.
Fostering a Healthy Film Industry
Dutta pointed out that the current trend poses challenges to the film industry, particularly for mid-level and smaller budget films. The mega-budget event films are increasingly dominating the landscape, potentially sidelining smaller and midsize films.
In response to this concern, PVR INOX took several measures, including reducing food and beverage prices by 40%. They also introduced enticing food combos and weekend offers on popcorn to enhance the overall cinema experience.
‘PVR INOX Passport’: Creating a Positive Impact
The introduction of the ‘PVR INOX Passport’ movie subscription plan is a strategic step that is expected to have a positive impact. Dutta highlighted, “More films will get consumed. More films will get produced. A larger audience will get created. And after some time, you will create this habit of consumers coming back to the cinema.”
Targeting a Specific Audience
Dutta clarified that the ‘PVR INOX Passport’ subscription offer is primarily aimed at “students, housewives, and senior citizens.” This initiative caters to individuals with more time for movies but potential budget constraints.
We are now on WhatsApp click here to join !
Subscription Details
For those interested, ‘PVR INOX Passport’ can be purchased with a minimum subscription period of three months through the cinema chain’s app or website. To redeem the pass, users need to select a Passport coupon as the payment option during checkout. It’s important to note that the Passport is non-transferrable and must be used by a single user, who will need to present a government-issued identity proof when checking in at the cinema.
This move by PVR and INOX is expected to revitalize the cinema industry by providing affordable access to a diverse range of films. Ultimately, it benefits both audiences and filmmakers by creating a more vibrant and inclusive cinematic experience.
Disclaimer: This news article is based on publicly available information as of the specified date. The ‘PVR INOX Passport’ subscription details and terms may be subject to change, and readers are encouraged to verify the latest information from official sources.
We are now on WhatsApp click here to join !