Mumbai, December 12-14 2023: In a historic feat, Tata Motors. The iconic Indian automobile giant, has recorded its highest-ever sales. A single month, with a staggering tally of 74,172 units sold in November 2023. This remarkable achievement surpasses the previous record of 73,467 units set in the same month last year, marking a significant 1.7% year-on-year growth.
Market performance
The festive season surge, combined with Tata Motors’ aggressive product offensive, were cited as key factors driving this momentous achievement. The company’s passenger vehicle segment, in particular, witnessed a remarkable performance, with 53,539 units delivered across the country. This translates to an impressive 30% increase compared to November 2022 and an 8% jump over October 2023. Notably, Tata Motors even surpassed its Korean rival, Hyundai Motor India, in terms of passenger vehicle retail sales in November. The success story extends beyond passenger vehicles, with the commercial vehicle segment also contributing significantly to the overall sales figures. A total of 12,895 medium and heavy commercial vehicles (MH&ICVs) were sold, including trucks and buses, demonstrating a steady increase compared to 12,673 units in November 2022.
Strategies
Tata Motors’ robust performance is a testament to its strategic focus on enhancing product offerings and market penetration. The recent launch of new models like the Nexon EV Max and Punch micro-SUV have resonated strongly with Indian consumers. Additionally, the company’s continued investment in expanding its dealership network and service infrastructure has further strengthened its position in the market.
Future expectations
Commenting on the achievement, Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Limited, stated, “We are thrilled to have achieved our highest-ever monthly sales in November. This remarkable feat is a culmination of our unwavering focus on customer-centricity, innovation. A commitment to delivering the best possible ownership experience. We are grateful to our customers for their continued trust and support. We remain committed to exceeding their expectations in the years to come.” With this historic November performance, Tata Motors has set a new benchmark for itself and the Indian automobile industry. The company’s future trajectory appears promising, as it continues to push boundaries and redefine the landscape of personal and commercial mobility in India.